Archive for the ‘Website Promotion’ Category

Can Thumbvu Overcome Old Habits?

Tuesday, January 12th, 2010

A new generation of traffic exchanges was launched last week, called Thumbvu from a long term veteran John Guanzon, which allows you to surf sites you’d like to see based on a thumbnailed screenshot of the website.

Thumbvu also takes a leading position in merging social media with traffic exchanges, integrating Facebook, Twitter, and even Youtube into an exchange. This leaves Thumbvu with a lot of room to grow.

This is a new breed of exchange that this industry has been waiting for. So today, I finally got a chance to try it out and surf a few sites and I must say it is an excellent concept. But I see a lot of the members falling into the same old website promoting rut that they’ve used for the past ten years. I see rotators and splash pages galore.

It’s too early to tell whether splash pages will be effective in Thumbvu, but I’m inclined to think not. What people want, in this type of exchange, is content. There is a very old saying online, and I’m sorry for such a horrible cliche, but ‘content is king.’ In this case you are using a social media platform to promote your business, and nothing would work better in Thumbvu than a purely kickass website.

This site uses a fairly large thumbnail, but it is still only a small window into what you are promoting and you must use it as effectively as possible. Since the thumbnail is a screenshot of the website you are promoting, you must have a decent offering and a splash of style.

Splash pages aside, the main problem I’m seeing here is rotators. Rotators will not work for this site, period. End of story. Your results will be significantly less for a rotator than with a static website.

I see so many thumbnails with the tag at the bottom saying rotator, and that’s an immediate turnoff. Do I want to take a girl on a blind date? Why hell, I don’t even know her name. Who’s gonna answer that door when I go clicking.

In older exchanges, it didn’t really matter. Every click was a blind date, but now we have options, and there are two other girls to choose from. I even know their names, they’re written at the bottom.

Rotators fail on Thumbvu because the website you are clicking to see is probably not the site you will find.

There are three things I would recommend right off the bat for promoting in any traffic exchange, Thumbvu included.

  • A good concept website

    This could be as simple as your blog. In fact, put your blog in there. Do that. If you don’t have a blog, then what are you doing? It’s 2010 now. At the very least a decent offering would be social media profiles like your twitter page, your facebook profile, and anything that promotes you, your business, or your website long term.

  • A hook

    You want to provide something users will be interested in, so if your site is a photography site with lots of pictures, you’d want to promote your most interesting pictures. In this way, other surfers would be inclined to view more of your gallery. In the case of a blog, promote your most interesting posts and thoughts. You need a hook to grab them with.

  • A good design on said website

    This will be key when surfers are provided the thumbnail options. You want that thumbnail to stand out as much as possible to get more hits. So it’s important, absolutely important, that your thumbnail provide the bait for your hook.

Thumbvu is the new gen and long waited for, and I congratulate John on what I expect to be a successful website, but I hope he can overcome many of the old habits of traffic exchanges to bring Thumbvu to it’s fullest potential. My advice, John, would be to ban rotators immediately. When it comes to Thumbvu, they will only hurt you and the people who are using them.

Search Queries

Friday, May 23rd, 2008

Are you familiar with the search queries your site is indexed for? Apparently I wasn’t, as I just found that thanks to the insane amount of spam in the live shoutbox I have here on Four Points Cardinal my site is indexed very well in certain searches. Some of which are rated X.

According to Google webmaster tools Foponet is ranked 5th for the search term ‘online pharmacuticals‘ [sic], 10th for ‘FleshLight movies’ (Adult Related, not safe for work), and 1st on ‘cardinal pharmacuticals‘. Luckily my ranking has dropped in the Fleshlight movies search, but I’ve moved up to 3rd in online pharmacuticals.

Fortunately, Foponet is also ranked 3rd for the search term ‘Kubuntu Boot Disk‘, a search that has potential.

Check out Google’s Webmaster Tools feature to see where your site is being shown.

Firefox Addon – ScribeFire

Monday, May 19th, 2008

ScribeFire ExtensionI installed Scribefire last week, a Firefox extension that packs a punch for bloggers. It adds a new lightweight blogging interface to Firefox, allowing you to post to a blog without logging into the back end by adding a new posting interface directly into Firefox.

Scribefire supports WordPress, Movable Type, Drupal, Textpattern, Roller, Metablog API, Blogger, and Tumblr by using an API built into these scripts. I have to admit, I didn’t even know WordPress, the blogging software I use, had such an API but it is certainly a pleasant, and useful, surprise.

If you have a blog I strongly recommend a look at ScribeFire.

Online Economics and those who oppose it

Wednesday, August 22nd, 2007

Firefox is endorsing a new plugin called adblock plus. This one little plugin is causing a stir amongst internet advertisers and those who would block them.

From WhyFirefoxisBlocked.com.

The Mozilla Foundation and its Commercial arm, the Mozilla Corporation, has allowed and endorsed Ad Block Plus, a plug-in that blocks advertisement on web sites and also prevents site owners from blocking people using it. Software that blocks all advertisement is an infringement of the rights of web site owners and developers. Numerous web sites exist in order to provide quality content in exchange for displaying ads. Accessing the content while blocking the ads, therefore would be no less than stealing. Millions of hard working people are being robbed of their time and effort by this type of software. Many site owners therefore install scripts that prevent people using ad blocking software from accessing their site. That is their right as the site owner to insist that the use of their resources accompanies the presence of the ads.

The argument from the surfers is that the advertising on the internet is intrusive at best and malicious at worst. So a plugin has been developed which allows Firefox users who have it installed to block ads. Software like this has been in existence for years, but certain advertisers have taken up arms against adblock plus because not only is Mozilla endorsing this plugin, but they have no means to block the visitors who are using this plugin.

Some have gone so far as to completely block users who are surfing with Firefox.

Completely blocking Firefox users from visiting your website is ridiculous. For one, it is too easy to circumvent. Another plugin would allow Firefox users to mask their user agent – the variable that tells your site what browser the visitor is using – so that they could appear to be using any browser. Or they could use IE Tab, another plugin for Firefox, which would make the browser load a page using the Internet Explorer engine and thus make the user appear to be surfing with Internet Explorer. There is no way to prevent users of adblock plus from accessing your content – at least not 100%.

On the other hand, completely blocking ads is ridiculous too. Some things, like aggressive popups and malicious ads, need to be blocked. Otherwise they compromise your computer and put you at risk. Firefox already does this though, and it does it well. There is no real value in the plugin adblock plus. Except, of course, if you want to be smug.

‘The internet is free’ some would argue. But not for the publishers. There are costs to putting a website on the internet. Time, and money. And as we all know Time equals Money. Any website that gets more then 10,000 hits a day would need it’s own server. The average server costs about $100 a month. Then there is the cost of the scripts and web design. Programmers can do these things themselves, but it takes them Time – which equals money. Then there is the maintenance of the site. It takes time and dedication to get a good website off the ground, and to keep it going.

And this is all over the internet. Most of the sites you see online are either funded by ads or, if it hasn’t broken even yet, out of the publisher’s pocket. The internet is sustained by the revenue generated by advertising it and without this revenue the internet would fail. Myspace would not be online if there was no money being brought in to support it’s massive growth. Neither would Digg or Fark. These sites are supported by the ads they serve.

Some ads do need to be blocked. The same ads Firefox is already blocking. But to use
adblock plus to block ads like Google Adwords or a banner or two on somebody’s blog for the sake of being smug and righteous is naive at best. You may not click on the ads you see online, but at least understand the economics behind it.

Whitespace Graphic
Quick Buttons Navigation
Tabbed Buttons Navigation
Subscribe to Four Points Cardinal's RSS Feeds Foponet Services F.A.Q. Traffic Exchange Mods Open Source Contact Me About Me FopoNet Blog